Beyond Metros, into New India

25–26 November 2026 | Andaz Aerocity, New Delhi

The epicentre of India's retail boom has moved out of its metros. And this shift is not cyclical. It is structural. Which means it is here to stay and grow stronger.

Tier II and III cities are driving India's latest consumption boom. They are dominating Commercial Real Estate development, warehousing, retail infrastructure and new customer growth.

These not just passive consumption markets; they are actively shaping retail demand. This is the New India.

And it is in this landscape that from India's largest retail intelligence organisation comes IMAGES Retail LIVE, an annual intelligence event that takes every serious stakeholder of Indian retail on a journey into a new, much larger chapter of growth.

As modern retail enters new markets, there will be enormous value in discovering, and communicating, what works and what doesn't in an India many of us don't encounter often.

IMAGES Retail LIVE brings together leaders from across the retail ecosystem to exchange intelligence on these experiences and insights, so that every market that follows can thrive faster.

Show Highlights

India D2C Summit

IMAGES Group's annual flagship platform for India's direct-to-consumer ecosystem, bringing together founders, investors, and industry leaders to explore acquisition, retention, fulfilment, and brand-building strategies powering the sector's growth.

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TAG Awards

The TAG (Retail Advertising & Marketing Awards) Awards recognize creative excellence in retail marketing across categories spanning Store Design of the Year, Show Window Display, Customer Experience Initiative, Retail Campaign, Social Media Campaign, PR Campaign, Retail Launch Campaign, Festive Marketing Campaign, Marketing Innovation with Emerging Tech, Influencer/Celebrity Collaboration, Community Creation Campaign, and Integrated Retail Campaign — honoring retailers pushing innovation, engagement, and business impact.

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Retail Tech.NXT

IMAGES Group's showcase of next-generation retail technology. Attendees, exhibitors, and tech CXOs explore innovations across social commerce, contactless payments, customer data applications, and omnichannel strategy. Featuring live case-study jury presentations.

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Retail Icons of India

The Grand Finale show to honour India's newest breakthrough retail leaders — the disruptors, innovators, and risk-takers reshaping how the country shops. From bold format bets to category-defining growth stories, this recognition celebrates the leaders driving retail's next chapter, beyond legacy names and metro strongholds. India Retail Icons isn't a hall of fame — it's a spotlight on what's next.

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What Will We Focus On

What Will We Focus On?

🏙️ 01

Tier 2/3/4 City Readiness

Understanding retail density, market characteristics, consumption patterns and the categories that are succeeding across emerging markets.

🏗️ 02

Real Estate & Mall Expansion

Exploring where new retail supply is being created and why developers are increasingly investing in India's next cities.

🗂️ 03

Retailer Case Studies

Real experiences from retail leaders who have already expanded into emerging markets — what worked, what didn't and what comes next.

🛍️ 04

Category Expansion Playbooks

How categories including fashion, food, beauty and QSR are approaching next-market expansion differently.

📡 05

Reaching the Next Consumer

Understanding how technology, data and evolving consumer engagement strategies are helping retailers convert demand in new markets.

What Will We Focus On?

🏙️ 01

Tier 2/3/4 City Readiness

Understanding retail density, market characteristics, consumption patterns and the categories that are succeeding across emerging markets.

🏗️ 02

Real Estate & Mall Expansion

Exploring where new retail supply is being created and why developers are increasingly investing in India's next cities.

📖 03

Retailer Case Studies

Real experiences from retail leaders who have already expanded into emerging markets—what worked, what didn't and what comes next.

🎯 04

Category Expansion Playbooks

How categories including fashion, food, beauty and QSR are approaching next-market expansion differently.

📱 05

Reaching the Next Consumer

Understanding how technology, data and evolving consumer engagement strategies are helping retailers convert demand in new markets.

Who Should Participate?

🛍️

Consumer Brands & Retailers

Learn from retailers already operating in emerging cities, identify markets suited to specific categories and connect with real estate partners building in these locations.

🏢

Real Estate & Mall Developers

Meet retailers actively expanding into Tier 2/3/4 cities, understand where demand is emerging and connect with brands looking for their next growth market.

💻

Technology & Digital Intelligence Companies

Discover how retailers are reaching consumers in emerging markets, hear real expansion case studies and engage with leadership shaping India's next-market retail strategies.

1000+ Attendees
300+ Brands
100+ Speakers
15+ Sessions
💡

Why
IMAGES Retail LIVE?

IMAGES Retail LIVE is designed to move beyond broad conversations on retail growth and focus specifically on where retail is going next.

It is a platform for:

01 Knowledge sharing
02 Peer learning
03 Market expansion insights
04 Strategic industry connections
05 Partnership opportunities across the retail ecosystem

IMAGES RETAIL LIVE 2026 invites India's retail ecosystem to come together, share experiences and shape the future of retail expansion across India's next markets.